Platforms & Opportunities

The Festival has several different platforms for Sponsors to participate in; each is customizable and adaptable to help meet your objectives.

General Festival Sponsor

Contributions to the Festival on the whole, not specific to any production or platform.

Programme Sponsor

Contributions made towards a choice of production. The 2011 Festival has 35 ticketed productions of different scale, genres and staged at various venues. The Festival team will be able to recommend productions suitable for each Sponsor.

Platforms to fulfill CSR objectives and Staff engagement

  • Festival Day Out initiative where Sponsors get to purchase tickets to a Festival show for their chosen beneficiary, and/or plan a full day at the Festival Village to participate with their beneficiaries.
  • Kids Arts Village Programme is for children beneficiaries under the age of 14 to learn a skill and perform during a given time belt in the Kids Arts Village. Sponsor’s staff can participate in the process to help the children with the performance. Festival team will aid with the provision of professional artists for the training.
  • Festival Ambassador Programme is a Volunteer training programme that invites arts enthusiasts to come experience and become a part of the Festival family. Tailored training for specific roles is conducted for these Ambassadors and can be customized for Sponsor’s staff as part of their welfare development. Sponsor can further take on the sponsorship of this platform as their CSR contribution.

Platforms for Marketing and Branding visibility

  • Festival Village @ Esplanade Park has spaces to offer Sponsors visibility to communicate Sponsor’s brand(s), showcase and sampling of your products, and host your stakeholders and clients. The extent of the use of space will depend on design of the Village.
  • Festival memorabilia like Artists/Staff/Ambassador T-shirts, Bags and folders are given complimentary to an approximate 2,000 to 3,000 participants. These carry the Festival branding and can be co-branded with suitable Sponsor’s brands.
  • Festival marketing includes both regional and local outreach, in channels across TV, Press, Radio, Online, Social media and direct mailers and collaterals among others. These channels will be used to communicate the Sponsor’s support to the Festival. The extent of the sponsorship recognition on paid media is pegged to value of sponsorship.
  • Festival team’s PR department can work closely with Sponsor’s branding/corporate communications department at the onset of the partnership to amplify and heighten the partnership through media. Sponsors are encouraged to use the Festival’s name and platform to garner further mileage in their individual PR efforts. Actual PR exposure received is subjected to media’s interest in story angles.

Platforms for Cross-marketing

  • The Festival has a ArtsFest Club Membership of over 10,000 patrons whom we engage with regularly with Festival updates and member benefits. Festival can package suitable communication materials for Sponsors to reach out to this group of members of varies demographics. All cross-marketing information sent out to AFC members will be fronted by Festival branding.
  • Co-branded Contests run by Festival and/or Sponsor can help amplify the awareness of the partnership and create excitement among patrons/consumers towards both the Sponsor’s brand and the Festival.

The Festival’s general tiers of Sponsorship recognition include:

  • Presenting Sponsor
  • Principal Sponsor
  • Premier Sponsor
  • Major Sponsor
  • Sponsor
  • Supporter
  • Venue Partner

The above platforms and opportunities are not-exhaustive and the Festival’s Development Team will work with you to develop packages that are mutually-beneficial. For further information on available opportunities, please contact the Sponsorship/Development Team:

Ms Alicia TENG alicia_teng@nac.gov.sg +65 63469484